Unit 1: Analysing Media Products and Audiences: September 2013

National Readership Survey (NRS)
They collate information about what people read and social backgrounds.
They categorise people by wealth, class and job role

A, B and C1's have the most Disposable income (have the most money to spend) so they are targeted the most.

It is important for media producers to target ABC1's because they have the most disposable income which is good for advertisers.

Baur reaches 20 million people in the UK, there are only 62, 641, 000 people in the UK, that is just under a third of the country that gets reached by Bauer

53% of Bauer's audience are ABC1's.

Over half of Bauer's radio listeners are ABC1's

Bauers main commercial competitors is Capital FM who are owned by Global Media which are a big radio company.

The other main competitor is BBC (British Broadcasting Corporation) they formed in 1927 they are a public service broadcaster. They HAVE to make content that will inform, educate and entertain.

Audience Reach: The number of audience capable of receiving a media message.

Hallam FM are south yorkshires number one commercial radio station

The Hallam FM presenters are Becky and Ollie Hayes, Big John, Ed Neil.

Hallam FM play adult contemporary, like modern than a range of other genre.

Their main competitors of Hallam FM are a mixture of local and national radio stations such as BBC Radio 1, PeakFM, capital, Rother FM and Trax FM.

Bauer media uses RAJAR (Radio Joint Audience Research Limited) to collate radio listenership figures. The are owned by the BBC and the RadioCentre on behalf of the UK.

Audience demographics care about Age, Gender, Ethnicity, social grade (class) and Nationality.

Hallam FM

361, 00 listeners

Gender ratio, boys:girls - 46:54

ABC1 profile - 37%

Target demographic age - 25-45

Hallam FM sponsor Sheffield united and Sheffield wednesday stands, also they sponsor the great Yorkshire run, school of the week and many more...

You can access Hallam FM via internet, FM radio, DAB and phone apps.

Big John @ Breakfast - The Best Variety of Hits every morning with Big John and the perfect start to your day in Sheffield, Barnsley, Rotherham and Doncaster.

Hallam FM's Friday Night Party - The Best Variety of Hits to kick off your weekend in Sheffield, Barnsley, Rotherham and Doncaster.

The Vodafone Big Top 40 - The 40 biggest songs of the week, sponsored by Vodafone.

Real radio

Hallam FM

BBC Radio 1

BBC Radio 2

BBC Radio 3

BBC Radio 4

Classic FM

Capital FM

BBC Radio Sheffield

Gaydio

KEY TERMS

Production - The process of making a media text
Distribution - The process of getting a media text to the audience
Distribution - This includes marketing/promotion and advertising of the product as well as the physical distribution or broadcasting of the text.
Simulcast - A simultaneous broadcast, that is broadcasted online at the same time as the radio.
Podcast - like a catchup radio, allowing you to download it.
Exchange - The process of an audience 'consuming' a media text, i.e. listening to a radio show, watching a TV programme etc.
Convergence - When two things come together.
Institutional Convergence - Is where two companies merge to create a conglomerate
Media Conglomerates - Is a company who owns a large number of smaller companies. (subsidiaries)

Cross Media Conglomerates - Is where one type of company owns another type of company e.g. a magazine company owns a film company.