Who is the main target audience for BBC radio sheffield?
- The targeted audience is mainly 50 year olds and older who like to interact with the radio station and who aren't well served elsewhere.
What is their audience reach?
- It is roughly about 7.2 million people that listen to the radio station.
How do we know they are a PSB broadcaster from their content and shows?
- Steve Bailey, he runs a show on the news, weather, sports etc. Also Rony Robinson, he does a show that chats about the top stories from where you live, plus he does a forum at midday. Finally Paulette Edwards brings us lifestyle, chat and great music. These shows that this is a PSB because it is to benefit the the listeners.
How does BBC Radio Sheffield conform to the BBC Brand?
- Because they are a PSB which they have to be if they are part of the BBC brand. They also follow all the rules and have the BBC logo to make it confom to it.
How can audiences receive BBC Radio Sheffield shows?
- Through the internet, through the radio, through TV and through DAB.
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