Sheffield Live!

93.2fm
Sheffield live! is an independent radio station, so this means it operates in a different way.
It is a community radio station. Small-scale, not for profit, operating for the good of the members of the public and social gain.
Must provide a service for underserved groups. Facilitate discussion and expression of opinion within the community served. They must provide education or training to people who aren't employed by the station. It must also strengthen the community served.
The company that run sheffield live! are Commedia Sheffield Ltd.
It was awarded a licence because it followed the regulations of the Broadcasting Act (1990) and the Community Radio Order (2004)
A community radio station can only operate as such if its 'ethos' and output do not cross over with the main commercial channels or BBC output in the area to reach its target listenership.
32, 000 adults tune in to Sheffield Live! 93.2 FM every week.
There music output of Sheffield Live! comprises of a very diverse mix, such as jungle, reggae, Asian pop, latin, dance etc.
There funding comes through public funding, grants, donor income, National Lottery funding or charities. They can also ask for money from Ofcom.

Key Terms

Independent radio
Community radio
Ofcom
Public service provider (PSB)
Broadcasting act (1990)
Community radio order (2004)

Website analysis

BBC Radio Sheffield Project Work

Who is the main target audience for BBC radio sheffield?
- The targeted audience is mainly 50 year olds and older who like to interact with the radio station and who aren't well served elsewhere.

What is their audience reach?
- It is roughly about 7.2 million people that listen to the radio station.

How do we know they are a PSB broadcaster from their content and shows?
- Steve Bailey, he runs a show on the news, weather, sports etc. Also Rony Robinson, he does a show that chats about the top stories from where you live, plus he does a forum at midday. Finally Paulette Edwards brings us lifestyle, chat and great music. These shows that this is a PSB because it is to benefit the the listeners.

How does BBC Radio Sheffield conform to the BBC Brand?
- Because they are a PSB which they have to be if they are part of the BBC brand. They also follow all the rules and have the BBC logo to make it confom to it.

How can audiences receive BBC Radio Sheffield shows?
- Through the internet, through the radio, through TV and through DAB.

NRS Social Grades

National Readership Survey (NRS)
They collate information about what people read and social backgrounds.
They categorise people by wealth, class and job role

A, B and C1's have the most Disposable income (have the most money to spend) so they are targeted the most.

It is important for media producers to target ABC1's because they have the most disposable income which is good for advertisers.

Baur reaches 20 million people in the UK, there are only 62, 641, 000 people in the UK, that is just under a third of the country that gets reached by Bauer

53% of Bauer's audience are ABC1's.

Over half of Bauer's radio listeners are ABC1's

Bauers main commercial competitors is Capital FM who are owned by Global Media which are a big radio company.

The other main competitor is BBC (British Broadcasting Corporation) they formed in 1927 they are a public service broadcaster. They HAVE to make content that will inform, educate and entertain.

Audience Reach: The number of audience capable of receiving a media message.

Hallam FM are south yorkshires number one commercial radio station

The Hallam FM presenters are Becky and Ollie Hayes, Big John, Ed Neil.

Hallam FM play adult contemporary, like modern than a range of other genre.

Their main competitors of Hallam FM are a mixture of local and national radio stations such as BBC Radio 1, PeakFM, capital, Rother FM and Trax FM.

Bauer media uses RAJAR (Radio Joint Audience Research Limited) to collate radio listenership figures. The are owned by the BBC and the RadioCentre on behalf of the UK.

Audience demographics care about Age, Gender, Ethnicity, social grade (class) and Nationality.

Hallam FM

361, 00 listeners

Gender ratio, boys:girls - 46:54

ABC1 profile - 37%

Target demographic age - 25-45

Hallam FM sponsor Sheffield united and Sheffield wednesday stands, also they sponsor the great Yorkshire run, school of the week and many more...

You can access Hallam FM via internet, FM radio, DAB and phone apps.

Big John @ Breakfast - The Best Variety of Hits every morning with Big John and the perfect start to your day in Sheffield, Barnsley, Rotherham and Doncaster.

Hallam FM's Friday Night Party - The Best Variety of Hits to kick off your weekend in Sheffield, Barnsley, Rotherham and Doncaster.

The Vodafone Big Top 40 - The 40 biggest songs of the week, sponsored by Vodafone.

KTA1

Real radio

Hallam FM

BBC Radio 1

BBC Radio 2

BBC Radio 3

BBC Radio 4

Classic FM

Capital FM

BBC Radio Sheffield

Gaydio

KEY TERMS

1. Production - The process of making a media text
2. Distribution - The process of getting a media text to the audience
3. Distribution - This includes marketing/promotion and advertising of the product as well as the physical distribution or broadcasting of the text. 
4. Simulcast - A simultaneous broadcast, that is broadcasted online at the same time as the radio.
5. Podcast - like a catchup radio, allowing you to download it.
6. Exchange - The process of an audience 'consuming' a media text, i.e. listening to a radio show, watching a TV programme etc.
7. Convergence - When two things come together.
8. Institutional Convergence - Is where two companies merge to create a conglomerate
9. Media Conglomerates - Is a company who owns a large number of smaller companies. (subsidiaries)

Cross Media Conglomerates - Is where one type of company owns another type of company e.g. a magazine company owns a film company.

Cross Media Conglomerates

Virgin

Sony

Universal 

The five biggest cross media conglomerates

1. Walt Disney Company
2. News Corporation
3. Time Warner
4. CBS
5. Viacom

Independent - it is not owned by another company, they also have no subsidiaries

1. Sheffield Live
2. Warp
3. Human studios
4.